It was no different two weeks back, when LeEco (pronounced as La Eco) announced that the Le 1s (pronounced as La 1s) is priced at Rs 10,999 (~$160), that’s still lesser than the 1099 RMB price in China. ![]() So is the phone all about hype and the price? We try to find out in our LeEco Le 1s review.īack in 2014, when Xiaomi launched the Mi3, the crowd in the presser had their jaws dropping hearing the price. Before they even announced the pricing, LeEco had managed to create quite a hype with their aggressive social media campaigns and fan meet ups. Well, that’s precisely what LeEco (previously known as LeTV) has done with their very first offering, the Le 1s. ![]() And Xiaomi did that with what they know best – disruptive pricing. There has been a deluge of Chinese entrants to India over the past couple of years, but other than Xiaomi (and OnePlus), no one has really managed to get a significant mindshare from the Indian consumers. Breaking into the crowded Indian smartphone market for any company is tough, more so for a new Chinese player.
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